This page was last updated on November 12, 2024.
This is the privacy notice of AI Analytics and Integrations Ltd trading as MorePraxis ("we", "our", or "us").
We respect your privacy and are committed to protecting your personal data. This privacy notice informs you about how we handle your personal data when you visit our website, use our services, or interact with us, and tells you about your privacy rights and how the law protects you.
- Registered Name: AI Analytics and Integrations Ltd t/a MorePraxis
- Registered Office: 71-75 Shelton Street, Covent Garden, London, United Kingdom, WC2H 9JQ
- Data Protection Officer: contact via admin@morepraxis.com
This privacy notice aims to give you information about how we collect and process your personal data through your use of our website, including any data you may provide when you sign up to our services, purchase a product, or participate in our surveys.
AI Analytics and Integrations Ltd is the controller and responsible for your personal data. We have appointed a data protection officer (DPO) who is responsible for overseeing questions in relation to this privacy notice.
We keep our privacy notice under regular review. This version was last updated on November 12, 2024.
We collect, use, store and transfer different kinds of personal data about you, which we have grouped as follows:
Identity Data: First name, last name
Contact Data: Company name, email address, telephone number
Technical Data: Internet protocol (IP) address, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform
Usage Data: Information about how you use our website and services
We use different methods to collect data from and about you including:
- Direct interactions via Typeform
- Automated technologies or interactions through our website
- Third parties or publicly available sources
We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:
- Where we need to perform the contract we are about to enter into or have entered into with you
- Where it is necessary for our legitimate interests and your interests and fundamental rights do not override those interests
- Where we need to comply with a legal or regulatory obligation
- Where you have given consent
We use your personal data for:
- Providing our AI-driven analytics services
- Managing software integrations
- Developing and implementing Machine Learning algorithms
- Processing your requests and orders
- Sending service communications
- Fraud prevention and risk management
- Technical support and customer service
We share your personal data with:
- Webflow (website hosting)
- Webflow CDN (content delivery)
- Cloudflare (security and performance)
- Typeform (form submissions)
When we transfer your personal data outside the UK/EEA, we ensure a similar degree of protection by using:
- Standard Contractual Clauses (SCCs)
- UK International Data Transfer Agreements (IDTAs)
- Adequacy decisions where applicable
We have implemented appropriate security measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorized way, including:
- Encryption of data in transit using SSL/TLS
- Regular security assessments
- Access controls and authentication
- Firewalls and intrusion detection
- Regular staff training on data protection
We retain your personal data only for as long as necessary to fulfil the purposes we collected it for, including:
- Customer data: 7 years after last interaction (for tax and legal requirements)
- Marketing data: 2 years after last interaction
- Technical logs: 12 months
- Form submissions: 3 years
Under data protection law, you have rights including:
- The right to access your personal data
- The right to rectification
- The right to erasure
- The right to restrict processing
- The right to data portability
- The right to object
- Rights related to automated decision making
To exercise any of these rights, please contact us at admin@morepraxis.com.
Cookies are small text files placed on your device when you visit our website. We use:
Essential cookies: Required for the website to function
Analytics cookies: To understand how visitors use our site
Functionality cookies: To remember your preferences
You can set your browser to refuse all or some browser cookies. However, if you disable or refuse cookies, please note that some parts of this website may become inaccessible or not function properly.
Our Data Protection Officer (DPO) can be contacted:
By email: admin@morepraxis.com
By post: Data Protection Officer, AI Analytics and Integrations Ltd, 167-169 Great Portland Street, London WC2H 9JQ, United Kingdom
You have the right to make a complaint at any time to the Information Commissioner's Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk). However, we would appreciate the chance to deal with your concerns before you approach the ICO, so please contact us in the first instance.
We may update this privacy notice from time to time. The latest version will always be available on our website. Material changes will be notified to you directly where possible.
If you have any questions about this privacy notice or our privacy practices, please contact us:
Email: admin@morepraxis.com
Post: AI Analytics and Integrations Ltd, 167-169 Great Portland Street, London WC2H 9JQ, United Kingdom
